Make it Clear
Designers clarify information by reducing ambiguity as much as possible.
Outcome metrics for product desirability
A solution to merging business metrics with things humans care about Measuring the users’ experience with a product is fraught with difficulties. There are two traps—business metrics or dubious quantitative measures like SUS, NPS, C-Sat, or CES. Jared Spool developed “Outcome Metrics” to combat this problem. These enable product design praxes ensure smooth product interactions….